In the US every second petrol pump in California, the richest state, and its attached department store is run by Gujaratis, plus chains of motels. That's about the level their business accumen has taken them to. Putting Artha before every other value (of Dharma, Moksha, etc.) Is their choice. No need to extoll a mixed up Un-Indian set of values or the terrible cost of the greed that had left much of Gujarat impoverished, its rivers poisoned with chemicals, its ecology and natural environment destroyed. And please do not mention Gujarat as the last home of the Asian lion - those noble beings were first protected by the Muslim rulers of yore. BJP doesn't protect them, just uses their survival to make money out of endless streams of tourists.